The Biggest Mistakes Businesses Make on Social Media
The Biggest Mistakes Businesses Make on Social Media
You’ve probably seen business profiles posting daily photos, hoping for engagement. That’s how many start. But without structure, that effort often leads to zero results.
Here are the most common mistakes I see:
Chasing likes & followers instead of clients
Posting random content without a goal
Ignoring DMs, comments, or messages
Using low-quality visuals that damage credibility
Not linking social media to your website, booking, or sales process
Sounding too “corporate” or inhuman in posts
Not using data to guide what you post
Social media should bring people from Instagram, Facebook, or TikTok into your business. If all you do is post photos without a clear path for clients to contact or book, you’re just wasting time.
Real Story: When Social Media Fails Big
One standout case is Burger King UK’s 2021 tweet. They posted:
“Women belong in the kitchen.”
Their intention was to highlight gender inequality in the restaurant industry and launch a scholarship program for female chefs. But because the controversial phrase was front-loaded without context, the tweet went viral for the wrong reason. The apology and clarifications came only afterward. business.com
Lesson: even with good intentions, poor framing and lack of clarity can destroy your brand image.
Another smaller but devastating example: A small e-commerce company told in the news that its Facebook and Instagram business accounts were shut down overnight — without warning. The result? Sales dropped drastically, staff layoffs, and chaos. News.com.au
These stories remind us: One wrong post or one platform lost can undo everything you built.
How LAXXY Does It Differently
At LAXXY, we help businesses stop repeating these mistakes:
We build a content plan with purpose — content tied to your business goals
We craft your voice so it sounds human and real, not robotic
We automate message replies so no lead slips through
We connect your social media to booking systems, websites, and sales funnels
We monitor results (clicks, engagement, conversions) and adjust
We always prepare backup channels (email list, website) so you’re not hostage to one platform
Funny Tip from Our Expert
Here’s a free tip from our LAXXY expert:
“If your post gets zero engagement, change one thing: your caption or your image. Humans scroll fast — sometimes a tiny tweak (a stronger headline or a brighter photo) is all you need to get noticed.”
Or say it this way to your team:
“Your post is like a joke — if nobody laughs (clicks), try telling it differently next time.”
